Micah Schweitzer

justinesmith:esdeez:mentalextensions:un
No Gap, no! I’m a sucker for Helvetica but I actually liked the previous logo. It was different from all the others and now it’s just another boring text logo that has absolutely no character. The old logo was...

justinesmith:esdeez:mentalextensions:un

No Gap, no! I’m a sucker for Helvetica but I actually liked the previous logo. It was different from all the others and now it’s just another boring text logo that has absolutely no character. The old logo was classic. You saw it and instantly went, “Oh, that’s GAP”. “It appears that GAP has either redesigned its logo using Word Art or held a competition in a primary school.” (via A Welsh View) Couldn’t have said it better myself.

Ugh. And there old site used to have some classic simplicity to it but now it looks identical to Old Navy. Gross. I know they’re from the same corporation but really? GAP you’re supposed to be the higher end side.

144 notes · #gap #new logo
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  23. hallakol reblogged this from seanblr and added:
    Wow. Epic ugly “Let’s take our brand recognition and throw it down the toilet”
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    Googleearthのアースの部分のロゴが何時の間にか変わってたけど、それに通づるものがある
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